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1 own label goods
торг. товары под своей маркой* (обычно по отношению к товарам, которые супермаркеты или торговые сети продают под своими марками, а не под марками производителей; такие товары производятся специально для магазина производителями, которые, с одной стороны, не имеют своего сильного бренда, а с другой стороны, могут обеспечить низкую цену)Supermarkets use own-label goods to offer the consumer reasonable quality for a reasonable price.
Syn:See: -
2 own label goods
The Americanisms. English-Russian dictionary. > own label goods
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3 own brand goods
марк. = own label goods -
4 own
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5 private label products
марк. товар под магазинной [собственной\] товарной маркой* (товар, продаваемый под торговой маркой продавца)Syn:Англо-русский экономический словарь > private label products
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6 brand
1. сущ.1) марк. торговая марка, товарный знак (определенное название, знак (символ) или дизайн продукта, которые отличают его от конкурента и помогают потребителю находить этот продукт в магазинах)Syn:brand name 2), brand mark 2)See:barnacle brand, blanket brand, competing brand, controlled brand, corporate brand, dealer brand, dealer's brand, distributor brand, distributor's brand, distributor's house brand, domestic brand, elite brand, established brand, familiar brand, family brand, flagship brand, flanker brand, generic brand, gift brand, global brand, good ordinary brand, high-status brand, house brand, household brand, individual brand, internal brand, international brand, local brand, major brand, manufacturer's brand, mature brand, megabrand, middleman brand, name brand, national brand, own brand, own-label brand, packer's brand, private brand, product brand, regional brand, regular brand, store brand, top brand, top-of-mind brand, top-selling brand, trend brand, unadvertised brand, wholesaler brand, brand acceptance, brand advantage, brand advertising, brand allegiance, brand association, brand assortment, brand attitude, brand attributes а), brand awareness, brand beliefs, brand cannibalization, brand category, brand choice, brand communications, brand comparison, brand competition, brand competitor, brand consciousness, brand conviction, brand development, brand differentiation, brand domination, brand equity, brand essence, brand establishment, brand exposure, brand extension, brand familiarity, brand family, brand franchise, brand harvesting, brand identification, brand identity, brand image, brand insistence, brand instability, brand label, brand leader, brand leverage, brand leveraging, brand licensing, brand life cycle, brand logo, brand logo type, brand loyalty, brand map, brand mark1&2, brand monopoly, brand name 1. а), brand perception, brand personality, brand position, brand positioning, brand power, brand preference, brand profile, brand proliferation, brand protection, brand rating, brand recall, brand recognition, brand reinforcement, brand repositioning, brand revitalisation, brand revival, brand rivalry, brand selection, brand sensitivity, brand share, brand soul, brand sponsor, brand strategy, brand switcher, brand switching, brand tag, brand transference, brand value, brand X, battle of the brands, brand of goods, brand of merchandise, brand potential index, family of brands, Brand Names Education Foundation, Brand Names Foundation, Brand Protection Group, trademark, mark 1), 2)2) марк. бренд (хорошо известная торговая марка или знаменитый производитель, которые значительно способствуют реализации продуктов; может употребляться в переносном смысле по отношению к людям, идеям и т. п.)See:elite brand, flanker brand, gift brand, regular brand, top-selling brand, brand attributes б), brand management, brand manager, brand marketing, brand plan, brand policy, brand producer, brand products, brand promoter, brand team3) общ. клеймоSee:, brand mark 3)2. гл.1) общ. ставить клеймо [марку\]2) с.-х. клеймить; таврить ( животное)3) торг. маркировать ( товар)See:
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"брэнд", марка, тип, сорт: название или символ товара или услуги, которые отличают их от товаров и услуг конкурентов; см. trademark.* * *наименование, символ, знак, дизайн или их комбинации как средство идентификации товара-----1. сорт, качество2. торговая марка -
7 ticket
1. n билетticket of admittance, entrance ticket — входной билет
season ticket — сезонный билет, сезонка
circular ticket — билет "туда-обратно"
2. n ярлыкprice ticket — этикетка с ценой, ценник
3. n квитанция; номерок; талон, билетик4. n удостоверение, карточка, билет5. n воен. разг. свидетельство об увольнении из армии6. n уст. визитная карточка7. n объявление8. n разг. уведомление о штрафе за нарушение правил уличного движения9. n амер. список кандидатов на выборах10. n разг. принципы, программа политической партии11. n ордер, заявка12. n план; перспективаgraduates are writing their own job tickets — выпускники вузов могут подобрать работу по своему выбору
13. n редк. записка14. v обыкн... снабжать этикеткой, прикреплять ярлык15. v обыкн... навешивать, наклеивать ярлыки16. v обыкн... амер. снабжать билетами; выдавать билеты17. v обыкн... разг. вручать уведомление о штрафе за нарушение правил уличного движенияthe ticket admits one — это билет на одно лицо, по этому билету может пройти один человек
Синонимический ряд:1. candidate (noun) ballot; candidate; faction; line-up; option; party machine; party platform; political party; roster; slate; vote2. card (noun) admission; card; certificate; check; label; marker; notice; pass; passage; permit; receipt; tag3. carte d'entree (noun) carte d'entree4. coupon (noun) coupon; stub; voucher5. fare (noun) fare; token; transfer6. key (noun) key; route; secret7. passport (noun) open sesame; passport; password8. label (verb) label; mark; tag
См. также в других словарях:
own-label goods — /ˌəυn ˌleɪb(ə)l gυdz/ plural noun goods specially produced for a store with the store’s name on them ▪▪▪ ‘…the company is hunting for a marketing director as part of an effort to expand its non food division and introduce own label. It will also… … Marketing dictionary in english
own label — /əυn leɪb(ə)l/ noun goods specially produced for a store with the store’s name on them … Marketing dictionary in english
own-brand — ˌown ˈbrand adjective [only before a noun] MARKETING COMMERCE own brand products have on them the name of the shop that is selling them, rather than the producer s name; = own label AmE: • We indicate the recyclability of the packaging on our own … Financial and business terms
own brand — UK US adjective [before noun] UK (US store brand) ► MARKETING, COMMERCE used to describe a product that has the name of the store where you buy it, rather than a name used by the company that made it: own brand products/goods »The gradual… … Financial and business terms
own-brand — own brandˈ or own laˈbel adjective (of a commodity) carrying the trademark or label of the store that sells it (also noun) • • • Main Entry: ↑own * * * own brand «OHN BRAND», adjective. bearing the name or brand of the store which sells it… … Useful english dictionary
own brand — own label; distributor brand; private brand; house brand A product sold under a distributor s own name or trademark through its own outlets. These items are either made specially for the distributor or are versions of the manufacturer s… … Big dictionary of business and management
own-la|bel — «OHN LAY buhl», adjective. British. = own brand: (Cf. ↑own brand) »[He] has stirred up rival distributors and manufacturers by introducing 50 own label items costing up to a third less than equivalent branded goods (London Times) … Useful english dictionary
label — ▪ I. label la‧bel 1 [ˈleɪbl] noun [countable] 1. a piece of paper or cloth that is attached to something and gives information about it: • price labels on goods in a supermarket • Read the label carefully and follow the instructions exactly. 2 … Financial and business terms
Private label — For the license, see Private label rights. Swedish grocery store where private label products (under the brands Hemköp and Eldorado, Axfood) are placed along with other brands such as Knorr (Unilever) and Blå band (Campbell Soup). Privat … Wikipedia
Herman's World of Sporting Goods — Infobox Company company name = Herman s World of Sporting Goods company company type = Defunct slogan = We are sports foundation = 1916| location = Carteret, New Jersey industry = Retail products = Sporting Goods homepage =… … Wikipedia
private-label — ˌprivate ˈlabel adjective [only before a noun] MARKETING private label products have the name of the shop that sells them, rather than the name given to it by the producer ; = own brand Bre; , own label Ame: • The company makes and distributes… … Financial and business terms
